Exclusive in PET: the shape strengthens the brand

A recently formed holding, which controls the historic Norda, San Gemini and Gaudianello brands , the Acque Minerali d’Italia Group is launching a new proposal for the HO.RE.CA industry: The Exclusive line of its leading Norda brand, in the half a litre and one-litre PET versions.


The group has assigned the design of the new packaging to the Treviso based company PET Engineering, recognized nationally and internationally for its elegant and sophisticated PET bottles designed for the restaurant sector, with two Packaging Oscars two World Star and two World Beverage Innovation Awards to its credit.The Exclusive Norda design, in addition to expressing a premium positioning, embodies the Group’s innovative drive.
The new shape, unique and distinctive not only for the HO.RE.CA. sector but for the entire mineral water segment, has broken with the classical forms to which the consumer has become accustomed to: two asymmetrical parts of different sections and height are harmoniously connected by a wave, that acts as a structural and aesthetic element, associating all the products in Norda’s range PET containers.
The design definition stage is followed the prototyping and laboratory test phase, to verify the mechanical performance of the container; the project then ends with the supply of the blow moulds and the start-up of the container in line.
The company’s unique vertical expertise in the field of PET packaging and their integrated approach combinging design, engineering and industrialization, has allowed PET Engineering to meet the functional, technical and logistics prerequisites as well as the strategic marketing needs of its customer.
 

05/15/2017